D2C stands for “direct-to-consumer,” while B2C stands for “business-to-consumer.” Both terms refer to the way a company sells its products or services.
In a D2C model, a company sells its products directly to consumers, without using intermediaries such as retailers or distributors. This can be done through a company’s own website, social media, or other online channels. The D2C model allows a company to have a direct relationship with its customers and control the entire sales process, from production to distribution to customer service.
In a B2C model, a company sells its products or services to consumers through intermediaries such as retail stores, online marketplaces, or distributors. The B2C model can involve multiple layers between the company and the consumer, and the company may have less control over the sales process.
Overall, the main difference between D2C and B2C is the way in which a company sells its products or services to consumers. The D2C model involves a direct relationship between the company and the consumer, while the B2C model involves intermediaries in the sales process.