E-commerce conversion rates vary widely depending on various factors such as the type of product being sold, the target audience, the pricing of the product, and the overall quality of the website and shopping experience. That being said, a good e-commerce conversion rate is generally between 2% and 3%. However, it is important to note that conversion rates can also vary based on the specific goals of a business and the benchmarks for their industry.
To improve your e-commerce conversion rate, you can consider optimizing your website for conversions by conducting A/B testing, improving the user experience, and offering a clear value proposition to your visitors. It is also essential to ensure that your website is mobile-friendly, as more and more consumers are using their phones to shop online. Additionally, offering a secure and seamless checkout process can also help to increase your conversion rate.